The Insight Digging Club is a group of people who dig for insights through JoongAng Ilbo's premium news platform, The JoongAng Plus. through The JoongAng Daily's premium news platform, The JoongAng Plus.
BRAND STRATEGY
COMMUNICATION STRATEGY
CUSTOMER ENGAGEMENT
The JoongAng Plus, the first digital subscription service of a Korean newspaper, is a premium news platform with a wide range of content that offers unique perspectives and insights.
Insights Digging Club
What is In-Di Club?
The In-Di Club is a group of people who dig for insights through the content through The JunglePlus content.
- Experiential programs
- Insightful seminars
- Coffee bar with guest baristas
- Merchandise Zone
- Lucky Draw
- Various benefits for our readers
Insights Digging Club
The In-Di Club is a group of people who dig for insights through the content through The JunglePlus content.
Start digging into the news and insights you need, right now, on The Jungang Plus. Discover, engage, and grow with insights in your favorite areas.
BRAND
Putting it in the center The JoongAng is the mother brand for all things central, and as a master brand, it is made to be adaptable to various media and services. A consistent design system is applied to maintain the unity provided by the master brand of The JoongAng, including Monthly Central, JoongAng Sunday, and The Korea Daily.
We're moving to a more central red, a color that represents a dynamic, bold, and more impactful news platform. It's a vibrant color that's clearly visible at all sizes and resolutions. We're also using it to differentiate and group areas within the platform based on the nature of the content. We use red for breaking news and news content with an emphasis on immediacy, green for editorials and in-depth opinion pieces, and purple for specials with useful information.
– The JoongAng